In an increasingly competitive and client-focused world, organisations must understand how they can continually add value to their key clients’ businesses, as well as delivering cost-effective solutions. This is one of the most important factors in retaining those clients that have the most strategic importance to your business and developing close long-term working relationships with them; a strategy that minimises the high cost impact of new client acquisition. Building sustainable relationships with your key clients depends on knowing what they really think and what is important to them.
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